Increasingly complex methodological options, as well as growing sophistication of users, means that the formulation of a research design prior to conducting an evaluation study is likely to be more demanding and time-consucting than previously. In fact, one of the most difficult problems in the entire evaluation endeavor is the development of an appropriate design.. But the issue is not only one of complexity—it is also one of the appropriateness of the designs to the questions at hand. The concern of (...) this article is with tightening the linkage between questions asked and answers given—making sure that the design organizes and directs the evaluation efforts to provide relevant information germane to the needs of the policymakers. By tightening this linkage, it is presumed that the findings from evaluation studies can gain increased legitimacy and use. Appropriate uses and abuses of seven program evaluation designs are analyzed, stressing designs that are most appropriate to the types of informational questions asked by policymakers. (shrink)